Project Description
Frosted Fox Brewing is a brewery that originated in the southeastern coastal village of Efil, nestled at the edge of the Tevero Woods in the Morval Territories on the Isle of County. The region is known for its snowy climate and is home to Frost Giants. Inspired by my Dungeons & Dragons campaign, the Frosted Fox specializes in crafting beers, mead, sake, wine, and teas.

The Problem
During our Dungeons & Dragons campaign, Frosted Fox Brewing was frequently mentioned, but the players had difficulty visualizing what it might look like as a logo or brand.

The Solution
To solve this, I developed a visual identity for Frosted Fox Brewing that blended the fantasy elements of the campaign with the feel of a real-world brewery. The logo features a snowflake crown above the fox’s head to symbolize frost, paired with a bold, Viking-inspired typeface that conveys strength and ruggedness.