As the Creative TAP/Graphic Design Intern, I led the development of the September Campaign for Never a Bother in recognition of Suicide Awareness Month. I introduced a new campaign slogan, incorporated the awareness colors teal and purple into the brand’s organic social media content, and demonstrated how the updated palette could complement Never a Bother’s existing brand colors. I also designed a new illustrated character that aligned with the brand’s visual style—this character was later featured on their Instagram (see examples below). Throughout the campaign, I followed Never a Bother’s branding guidelines to create social media posts, a promotional poster, and merchandise designs, which are showcased in the following slides.

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