The Numisius Chapter, a fraternity at the Newschool of Architecture & Design in San Diego, sought a distinctive logo to feature on their printed advertising and various assets. The fraternity's identity revolves around its cadence, symbolized by an anchor, which holds significant recognition on the campus.

Logo Approach

To emphasize the chapter name, a semi-bold typeface was employed, while a lighter stroke of the same typeface was utilized for the broader fraternity name. Recognizing the existing campus recognition of the cadence, it was chosen to serve as an icon for the chapter, adding a distinctive element to the logo.