INDUSTRIAL DESIGN TRIBE - Web & Mobile UI Design
Role: Graphic Designer
Deliverables: UI Design
Client: INDUSTRIAL DESIGN TRIBE
Programs Used: Figma | Photoshop
The INDUSTRIAL DESIGN TRIBE (IDTribe), based in San Diego, is a leading industrial design firm known for its innovative approach and attention to detail. The team collaborates closely with clients to turn concepts into market-ready products across sectors such as consumer electronics, automotive, medical devices, and household appliances.
The Problem
Upon reviewing the Tribe's website, it became apparent that the readability could be enhanced to provide a more engaging and informative experience for visitors.
Solution
Improved website readability by adjusting layout and refining copy while retaining existing images and iconography.
Clarified service descriptions and outlined the client process for better user understanding.
Incorporated an industrial design blue color scheme into the logo and various sections for a more professional, cohesive branding.
Overview
Style Guide
For the IDTribe style guide, I opt for minimalism, emphasizing a limited color palette and a distinct typeface. Subtle blue and grey tones reflect the industrial aspect, conveying professionalism and sophistication. This choice resonates with IDTribe's work. A carefully selected typeface ensures brand consistency and visual coherence in all communications.
